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For Small Businesses

Small Business Consulting for Farms & Food Businesses

I spent 10 years building a successful commercial mushroom farm. Now I help other small food businesses level up their operations, branding, and systems.

Growing a Business Means Solving New Problems

Every stage of business growth brings new challenges. What worked at $50k in revenue doesn't work at $200k. The systems that served a solo operation break down when you hire your first employee. The marketing that filled your CSA won't reach wholesale accounts.

You're not failing - you're hitting the natural friction points of growth. The question is: do you have the tools and knowledge to level up?

My Background

For 10 years, I ran Fat Moon Mushrooms, supplying organic gourmet mushrooms to acclaimed chefs and distributors across New England. I built that business from a grow-your-own kit my son got at Wegmans to a respected supplier known for quality, consistency, and strong relationships.

Along the way, I learned how to:

  • Build systems that scale (production, quality control, delivery logistics)
  • Create a brand that stands out in a crowded market
  • Hire and support a team
  • Manage the bottom line while maintaining quality
  • Network strategically to find solutions and opportunities
  • Become a true expert in my field

In 2025, I reached a crossroads. I'd scaled the farm as much as I could with the resources I had. I could keep pushing for more growth, or I could pivot to something that excited me equally: helping other entrepreneurs navigate their own growth challenges.

I closed farm production and shifted to grow kits and consulting. That transition gave me space to focus on what I do best - solving operational problems, building strong brands, and teaching what I've learned.

How I Help

I work with small farm and food business owners who are ready to level up. We focus on the practical tools and systems that move your business forward:

Business Systems & Operations Standard operating procedures, workflow optimization, quality control systems, team management. The infrastructure that lets you scale without chaos.

Financial Dashboards & KPIs Creating the metrics that matter for your business. Custom dashboards that keep your numbers front and center so you can make decisions based on data, not guesswork. Track what drives profitability and spot problems before they become crises.

Branding & Marketing Building a brand voice that cuts through the noise. Marketing strategies that actually work for small food businesses. Communication systems that build customer loyalty.

AI Tools for Small Business Practical AI implementation that saves time and improves efficiency. Customer service, content creation, record-keeping, scheduling. I'll show you which tools work and how to use them effectively.

Strategic Growth Planning Finding the sticky points in your business and creating actionable plans to move past them. Whether you're scaling up, transitioning, or optimizing current operations.

Who I Work With

I specialize in working with:

  • Small farm owners (vegetables, livestock, specialty crops, mushrooms)
  • Food producers and processors
  • Ag entrepreneurs navigating growth or transition
  • Anyone in the local food movement ready to level up their operations

You're a good fit if you're:

  • Committed to your business and ready to invest in its growth
  • Open to trying new tools and approaches
  • Willing to do the work of building better systems
  • Looking for practical solutions, not theoretical advice

What Working Together Looks Like

We start with a free 30-minute consultation to discuss your specific challenges and goals.

From there, we create a custom engagement based on what you need:

  • Operations audit and systems development
  • Branding and marketing strategy
  • AI tools implementation and training
  • Financial dashboards and KPI development
  • One-on-one coaching through growth or transition phases

I work with a small number of clients at a time because this work requires real attention and follow-through.

Let's Talk

If you're ready to level up your farm or food business operations, let's start with a conversation. Contact me to schedule a free 30-minute conversation or ask questions. 

I typically respond within 24 hours.

Why Work With Me

I'm not a consultant who's never run a farm. I'm a farmer who built a successful specialty food business from scratch, scaled it over 10 years, and navigated a strategic transition.

I've done the hard work of:

  • Building systems that actually function in a farm environment
  • Creating a brand that customers remember and trust
  • Managing real P&L while maintaining quality standards
  • Finding practical solutions to operational challenges
  • Learning to use technology effectively (without being a tech person)

I bring real-world experience, practical tools, and deep empathy for the realities of small business ownership. If you're looking for someone who's been in the trenches and figured out what works, let's talk.