Fat Moon Lunch and Learns
Free monthly sessions for farmers, small business owners and nonprofit leaders who want to run their organizations with more clarity.
When I ran my farm, the connections I made with fellow entrepreneurs and industry leaders were some of the most valuable things I did for my growth and for the business. That’s the “work on your business, not in your business” time every leader needs and rarely takes.
Our Lunch & Learns are designed to be casual and supportive. Bring your lunch, sit down for an hour, learn from Elizabeth, and connect with other leaders.
How it works: Free, on Zoom, about one hour. Elizabeth opens with a 10-minute TED Talk-style intro, then opens the floor for 45 minutes of conversation and connection.
What's Your Crocus Project?
Fri Nov 13, 12:00 - 1:00pm ET
Preparing for the slow season - what will you accomplish this winter?
For farms and food businesses, the slow season is coming. This week Elizabeth planted 500 crocus bulbs which had her thinking about small business owners. What will you plant now so your future self says thank you? Join Elizabeth for a free 10-minute talk and open conversation on choosing your off-season investments: operations, communication, your digital tools, and the automations already inside them. Leave with a one-page January plan and 5 questions to ponder over the next 6 weeks.
Create a Mushroom Dashboard
Fri Nov 20, 12:00 - 1:00pm ET
Which metrics do you watch to manage your mushroom business and your profitability?
For current and future mushroom farmers. Elizabeth will share the dashboard she used and her top 3 metrics. Knowing your numbers helps you make better decisions about which varieties to grow, which distribution channels to use, and how to manage labor.
Develop Your Brand: Visuals + Voice
Fri Dec 4, 12:00 - 1:00pm ET
How are you building your brand?
Special Guest! Elle Whitehead, our marketing intern who developed much the Fat Moon look and taught Elizabeth about developing a brand voice. Elle worked for Fat Moon while attending UMass Amherst. With a little nudge and encouragement from Elizabeth, Elle is now a solopreneur, offering marketing services to wellness companies and small businesses.
Starting a Mushroom Farm
Fri Dec 11, 12:00 - 1:00pm ET
Think you want to be a mushroom farmer?
Hear about Elizabeth’s journey into mushroom farming and take away three things she wishes she had thought about earlier.
What’s next
This is just the beginning. Join the email list, suggest topics, and we’ll add more sessions, including guest presenters. We’ll update you two weeks before each topic.
Past Lunch & Learns:
How to Write an AI Code of Conduct
About Elizabeth
After 10 years running Fat Moon Mushrooms, Elizabeth now helps small farms and food businesses know their numbers. She bootstrapped the farm from a grow tent in her basement to an operation distributing throughout New England, growing over 1,000 lbs a week at its peak. Today she helps owners turn their data into better management decisions.
Want help doing this in your own business? Get in touch.